Edward T. Rincón, Ph.D., is a research psychologist and president of Rincón & Associates LLC, a Dallas-based consulting firm that focuses on multicultural research trends and practices. Over the past 40 years, he has helped academic, private and public institutions improve their marketing practices by improving the quality of their multicultural research practices. He has conducted various studies for supermarket and food manufacturers, and is currently focused on improving site location strategies in low-income and culturally diverse communities. He can be reached at [email protected].
