‘Always a Winner’ Cheese Contest Targets High Rollers

DCI Cheese Co. has rolled “Always a Winner”, an enter-to-win contest sponsored by King’s Choice, the Richfield, Wis.-based company’s line of imported Danish, Dutch and German cheeses. One grand-prize winner will receive a $2,000 Vegas.com gift card that can be used toward accommodation, dining, show tickets and more in Las Vegas.

In-store shelf talkers with contest information and a coupon will appear at participating retailers during the contest, which runs through Nov. 30. Additionally, consumers with smartphones can connect directly to the promotion’s website, www.KingsChoiceCheese.com, for recipes and wine pairings, via the promotional display’s QR code. The website also features an online entry form and rules detailing the contest specifics, along with a slot machine-styled game that further emphasizes the promotion’s Las Vegas theme.

King’s Choice line is available nationwide in bulk and retail sizes in the following varieties: Danish Blue, Edam, Fontina, Gouda, Smoked Gouda, Havarti, Havarti with Caraway, Havarti with Dill, Havarti with Herb, Havarti with Jalapeño, Light Havarti, Leyden and Maasdam.