XYIENCE Expands Target Audience to Fitness Enthusiasts

LAS VEGAS -- XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC), is shifting its focus beyond the mixed martial arts (MMA) arena to now include all fitness enthusiasts.

The Las Vegas-based energy drink company is looking for athletes and fitness influencers in select cities to be part of its inaugural Power to Win Team. Applicants must lead a lifestyle that is centered on health and fitness, and participate in individual lifestyle sports such as CrossFit, cycling, MMA, parkour, rock climbing, running, skiing, snowboarding, swimming, triathlon or yoga. Applicants can be amateur competitors, event organizers and/or instructors in their respective sport. 

Individuals over the age of 18 who meet this criteria are encouraged to apply on XYIENCE's Facebook page between March 1 and April 15. Additional details on the program are available at www.xyience.com/PowerToWinTeam. In addition to completing an application, athletes and influencers must submit a short video that demonstrates their passion and Power to Win attitude.

"XYIENCE means extreme science; our products are designed for athletes and active adults," said John Lennon, company president.

Winners will be announced May 5. Selected Power to Win Team athletes will represent XYIENCE for a period of 12 months with the opportunity to renew their sponsorship cycle thereafter. 

Power to Win Team ambassadors will attend XYIENCE events in their area, receive an allotment of XYIENCE gear, be featured on the brand's website and social media channels, and have the opportunity to apply for Power to Win bucks that can to be used for expenses such as competition entry fees, travel and equipment.

"We've built a strong foundation for our brand in MMA, including XYIENCE's successful UFC sponsorship and our team of professional UFC athletes. The Power to Win program builds on that foundation, added Lennon. "It's a way for XYIENCE to create meaningful connections with consumers who share our brand's commitment to living a fit and active lifestyle."

For their efforts in educating others about XYIENCE products and messages, team members can also accumulate Power to Win points that can be redeemed for XYIENCE products above their monthly allowance. 

"The XYIENCE community is incredibly loyal and full of enthusiasm for our brand," said Aimee Wenske, XYIENCE's social media manager/marketing coordinator. "Our goal with the Power to Win Team is to empower that community as they pursue their passions and grow as athletes and influencers."