Woodman's Markets Enhances Photo-Processing Services

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Woodman's Markets Enhances Photo-Processing Services

Woodman's Markets plans to deploy a new photo-imaging solution to allow its customers to upload digital photos and pick up prints in an hour at its 11 stores across Wisconsin and Illinois.

The retailer will use Boulder, Colo.-based LifePics' LabCenter lab software to send orders directly to its high-end Fuji Frontier photo labs at each store. Woodman's will also offer a variety of other photo-related products and services, including photo sharing, holiday cards, photo gifts and online photo preservation.

"While we have been offering an online service for a while, we realized that we needed to upgrade to one-hour service directly to the store and offer a more robust and comprehensive solution to maintain our competitive edge," said Larry Nitz, photo category manager at Janesville, Wis.-based Woodman's. "LifePics allows us to send orders directly to each of our stores while at the same time allowing us to sell high-margin products like photo templates and photo-related gifts."

LifePics offers a variety of online imaging solutions for photofinishers and professional photographers. Using LifePics' technology, retailers can accept orders from consumers via the Internet and send those orders directly to a photofinishing lab that is most convenient to the consumer. Consumers can pick up their prints at over 2,200 locations across the United States and Canada.