The Wonka Way

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The Wonka Way

06/21/2010

The iconic Wonka confectionary brand is introducing two new products as it relaunches its branding and Web site. The new products, unveiled at the recent All Candy Expo in Chicago, are Kazoozles and Gummies in two formats: Puckerooms and Sluggles. Kazoozles are a licorice treat with a fruit punch-flavored candy filling, and Gummies come in sour-flavored Puckeroom or fruit-flavored Sluggles. The brand, a division of Glendale, Calif.-based Nestlé USA, is also rolling out a new tagline, “Feed Your Imagination,” and new product packaging that eliminates the image of Willy Wonka himself. Kazoozles retail for a suggested 89 cents per 1.8-ounce package, while the Gummies retail for a suggested $1.79 per 6.5-ounce bag. More information is available at www.wonka.com.