Wonderful Pistachios Cracks Open New Multi-pack
Wonderful Pistachios is once again joining forces with Disney to introduce its new Halloween multi-pack featuring characters from Disney’s upcoming film, “Frankenweenie.”
The Wonderful Pistachios “Frankenweenie” multi-pack, available in early September, will include 25 individual 0.25-ounce bags of Roasted & Salted pistachios, along with 13 glow-in-the-dark stickers with characters from the film. Additionally, select packages will feature a code that gives consumers a chance to win a movie pass for “Frankenweenie,” directed by Tim Burton and opening nationwide on Oct. 5.
“While this isn’t the first time Wonderful Pistachios has worked with Disney, it is the first time we have created a Halloween-branded package featuring its characters,” said Marc Seguin, VP of marketing, North America for Los Angeles-based Paramount Farms. “The Halloween multi-pack allows us to provide consumers and retailers with a unique and healthy option to some of the other choices available at Halloween while continuing to deliver on the fun, social snacking experience of pistachios.”
The multi-pack will retail between $6.99 and $7.99 and will be available nationwide in the produce section at most Walmart retail stores, as well as at grocery retailers including Safeway, Vons, Randall’s, Tom Thumb, Dominick’s, Jewel, Stop & Shop, Giant Foods, and Genuardi’s.