Winn-Dixie's fuelperks! Adds Hundreds of Bonus Items

Winn-Dixie Stores Inc. is expanding its popular fuelperks! program to include hundreds of bonus items each week, to enable customers to save even more money at the pump. Each bonus item purchased is worth 5 cents to 50 cents off every gallon of gas, and there’s no limit on the number of items that can be bought.

“Our goal is to make the lives of our guests a little more simple -- and this is exactly what fuelperks! does,” noted Mary Kellmanson, marketing group VP for Jacksonville, Fla.-based Winn-Dixie, which operates about 480 supermarkets in Florida, Alabama, Louisiana, Georgia and Mississippi. “You can turn your everyday grocery purchases into significant savings at the pump. It’s a smart solution for saving through the items you already buy. … The more bonus items you purchase, the more you save. With fuelperks! you may never have to pay for gas again.”

To earn and redeem fuelperks!, customers must have a Winn-Dixie Reward Card with a magnetic strip on the back like that of a debit or credit card. Shoppers without cards can sign up at any participating Winn-Dixie store. Bonus items change each Wednesday. Customers can download a bonus items checklist on the grocer’s website, as well as find out about weekly bonus items and other updates on the fuelperks! Facebook page.

To date, Winn-Dixie shoppers have saved more than $48 million on gas with fuelperks!, according to the grocery chain.