Winn-Dixie, Valassis Launch In-Store Marketing Partnership

Winn-Dixie Stores, Inc. and media and marketing services company Valassis have joined forces to develop and execute in-store marketing and media programs. The arrangement, which began this month, aims to maximize efficiencies across Winn-Dixie’s stores.

“Our mission is to earn trust and loyalty every day,” noted Mary Kellmanson, group VP, marketing at Jacksonville, Fla.-based Winn-Dixie. “We’re proud to have built our reputation on not only delivering a quality product, but [also] on constantly striving to find new ways to improve that quality as well.” Kellmanson added that the collaboration would “create a consistent look for our in-store marketing and media programs.”

“Valassis’ In-Store Marketing programs are strategically in-line with Winn-Dixie’s corporate goals and objectives, and will deliver value to their customers and the CPG community at large,” added Michael Kowalczyk, VP and general manager of in-store marketing at Livonia, Mich.-based Valassis. “This relationship exemplifies our commitment to providing a suite of in-store marketing strategies that are based on offering consumers real value, especially in these trying economic times.”

Valassis’ RedPlum media portfolio goes out weekly to over 100 million shoppers across a multimedia platform: in-home, in-store and in-motion.

Winn-Dixie operates 515 retail grocery stores, including over 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi.
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