Winn-Dixie Taps Mass Connections for In-store Events
JACKSONVILLE, Fla. and CERRITOS, Calif. -- Winn-Dixie Stores, Inc. has reached an agreement with Cerritos, Calif.-based retail marketing provider Mass Connections, whereby Mass Connections will promote products for the retailer via in-store events, incorporating point-of-sale (POS) materials and buzz marketing.
"After much due diligence, we selected MC as our in-store event provider because their program offers more capabilities and expertise than any company," said Dave Henry, s.v.p. of marketing for Winn-Dixie, in a statement. "The MC labor model is sustainable, secure, and attracts the highest quality employees who are continually background checked and performance monitored."
Mass Connections said it organizes 30,000 sampling events annually.
"After much due diligence, we selected MC as our in-store event provider because their program offers more capabilities and expertise than any company," said Dave Henry, s.v.p. of marketing for Winn-Dixie, in a statement. "The MC labor model is sustainable, secure, and attracts the highest quality employees who are continually background checked and performance monitored."
Mass Connections said it organizes 30,000 sampling events annually.