Winn-Dixie Taps Mass Connections for In-store Events

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Winn-Dixie Taps Mass Connections for In-store Events

08/29/2007
JACKSONVILLE, Fla. and CERRITOS, Calif. -- Winn-Dixie Stores, Inc. has reached an agreement with Cerritos, Calif.-based retail marketing provider Mass Connections, whereby Mass Connections will promote products for the retailer via in-store events, incorporating point-of-sale (POS) materials and buzz marketing.

"After much due diligence, we selected MC as our in-store event provider because their program offers more capabilities and expertise than any company," said Dave Henry, s.v.p. of marketing for Winn-Dixie, in a statement. "The MC labor model is sustainable, secure, and attracts the highest quality employees who are continually background checked and performance monitored."

Mass Connections said it organizes 30,000 sampling events annually.