Winn-Dixie Rings in Grand Reopening of New Orleans East Store

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Winn-Dixie Rings in Grand Reopening of New Orleans East Store

JACKSONVILLE, Fla. -- Peter Lynch, chairman, c.e.o., and president of Winn-Dixie here, is today ringing the NASDAQ opening bell remotely from the reopened Winn-Dixie New Orleans East Store, which was devastated by Hurricane Katrina two years ago.

The ceremony, which will kick off the trading day at 9:30 a.m., marks the first NASDAQ remote opening ceremony from a grocery store and the first ever held in Louisiana, according to the grocer. The bell ringing is being broadcast live on the NASDAQ seven-story high Tower in Times Square in New York and via satellite to national and international media.

The 50,709-square-foot New Orleans East store, located on 9701 Chef Menteur Highway, features Winn-Dixie's latest decor package, including a warmer color palette, brighter lighting, wider aisles, self-checkout lanes, and the new Winn-Dixie logo on the storefront.

The location will also offer a standalone deli serving an assortment of prepared meals; a bakery with a muffin cart and bread warmer; a "wing bar" featuring a selection of flavored fried chicken wings; a fire-burning rotisserie; a salad bar; an olive cart; a hot food bar; enlarged meat and produce departments, and a bigger wine section with a selection of international cheeses close by.

In attendance beside Lynch at the ceremony will be New Orleans Mayor C. Ray Nagin, NASDAQ e.v.p. Bruce Aust, and Councilwoman Cynthia Willard-Lewis.