Winn-Dixie Offering Big Gift Card Selection

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Winn-Dixie Offering Big Gift Card Selection

JACKSONVILLE, Fla. -- Winn-Dixie Stores, Inc. here is providing a "gift card mall" in its 521 stores throughout the Southeast U.S., offering cards from retailers ranging from Blockbuster to Build-A-Bear Workshop.

Like many other grocers, Winn-Dixie offers the gift cards year-round.

"Our gift card mall provides Winn-Dixie customers access to over 80 popular national brands, all available in one convenient location," said Rich Romano, prepaid sales manager for Winn-Dixie, in a statement. "From food and fashion to travel and music, we have a gift card to fit everyone's holiday wish list."

The chain's timing with the program might be inspired. According to data from Comdata Stored Value Solutions, cited by Winn-Dixie, 38 percent of those surveyed who have never purchased a gift card are very likely or somewhat likely to buy one or more this holiday season, representing an 81 percent increase in new card users. In addition, the average gift card purchaser expects to spend $203 on gift cards this holiday season, up from $186 in 2006, the data finds.

Minneapolis-based Comdata's annual survey of U.S. consumers also showed that one-third of all gift cards purchased last year were purchased for children or teens, and of those who have purchased gift cards for children, 35 percent were the recipient's parent, and 30 percent were aunts and uncles.