Winn-Dixie Launches fuelperks! With Shell-Branded Stations

Winn-Dixie Stores, Inc. has teamed up with Irving, Texas-based Excentus to launch fuelperks! -- a program that allows customers to earn discounts at Shell-branded and other participating gas stations every time they shop in any of its 51 grocery stores in the Jacksonville area, which comprises locations in northeast Florida and southeast Georgia.

“The fuelperks! program affords our customers tremendous value and helps stretch their paychecks just a little further during these difficult economic times,” said Mary Kellmanson, Winn-Dixie’s group VP of marketing. “Current Winn-Dixie Customer Reward cardholders in the Jacksonville area should visit their neighborhood Winn-Dixie to convert to the newly redesigned card to enroll in fuelperks!”

As part of the program, which launched yesterday, the Winn-Dixie Customer Reward Card (CRC) has been redesigned to include a magnetic strip on the back, similar to a debit or credit card. For every $50 in qualified purchases that customers make using their new CRC at Jacksonville, Fla.-based Winn-Dixie, they will receive a five-cent-per-gallon fuel discount redeemable at any one of 67 participating gas stations. Additionally, fuelperks! rewards are stackable, so the more they spend, the more they earn. For example, if a customer spends $100, they earn 10 cents per gallon, if they spend $150, they earn 15 cents per gallon, and so on.

Customers receive pertinent fuelperks! information instantly on the bottom of their sales receipts, including “fuelperks! rewards earned for this shopping trip,” “total fuelperks! rewards earned to date,” “expiration dates of fuelperks! rewards earned” and “fuelperks! rewards balance.” Customers can view their fuelperks! rewards account balances at any time by visiting, according to Winn-Dixie.

According to Dan Little, fuels marketing manager at Houston-based Shell North America, “With 51 Winn-Dixie stores in Jacksonville and 64 conveniently located participating Shell-branded stations, it’s never been easier for consumers to save on Shell Nitrogen Enriched gasolines.”

Aside from Shell, participating gas stations include Sunoco and CITGO.
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