Winn-Dixie Expanding fuelperks!

Winn-Dixie Stores Inc. is expanding the discounts earned through its fuelperks! program by lifting previous one-item limit restrictions on Bonus fuelperks! rewards items. As of April 13, if a customer buys three of any particular Bonus fuelperks! rewards item that earns a five-cent-per-gallon discount, he or she will now earn a 15-cent-per-gallon discount for that transaction rather than just a 5-cent-per-gallon discount.

“Some transportation analysts are predicting fuel prices to hit $4 per gallon by summer,” explained Mary Kellmanson, group VP of marketing at Jacksonville, Fla.-based Winn-Dixie, which operates 484 retail grocery locations, including 379 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. “Many of our customers are telling us they are saving 50 to 75 cents per gallon or more by shopping at Winn-Dixie. They will be able to earn more fuelperks! discounts -- and faster -- with this expansion of our fuelperks! rewards.”

The program provides a solution for many local motorists faced with gasoline prices that have risen almost 20 cents per gallon in the past two weeks to an average of $3.77 per gallon, the grocer noted. To earn and redeem fuelperks! rewards, Winn-Dixie shoppers must present a Customer Reward Card (CRC), which has a magnetic stripe on the back, like that on a debit or credit card.

For every $50 in qualified purchases using the CRC at Winn-Dixie, a five-cent-per-gallon discount on fuel is earned and redeemable on a single fill-up, up to 20 gallons, at any one of more than 500 participating Shell stations. Further, fuelperks! are stackable, which means that the more shoppers spend, the more they earn. For instance, if a customer spends $100, he or she will earn a 10-cent-per-gallon discount; if $150 is spent, a 15-cent-per-gallon discount is earned, and so on.

With a number of different Bonus fuelperks! rewards items offered weekly, shoppers can quickly boost their savings, earning 25- to 50-cent-per-gallon discounts or more with a $50 purchase. Bonus items that are earned in varying ratios (earn five cents on purchase of two) will still require customers to buy the two items to get the discount. Shoppers may also continue to buy multiple offers in a single transaction.

The program is available at Winn-Dixie stores in the Jacksonville, Miami/Fort Lauderdale, Naples/Fort Myers, Panama City and West Palm Beach metro areas in Florida; southeast Georgia; and New Orleans, Lafayette and Baton Rouge, La.

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