Winn-Dixie Appoints VP of Grocery; Revamps Merchandising, Marketing Roles

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Winn-Dixie Appoints VP of Grocery; Revamps Merchandising, Marketing Roles

Winn-Dixie Stores, Inc. has named Robert Mould VP of Grocery. In this position, he will oversee the sales and merchandising of all grocery, dairy and frozen foods for the Southeastern grocer.

Before joining Winn-Dixie, Mould held leadership roles at Bi-Lo, LLC, including, most recently, VP of category management, center store. Before that, he worked in key merchandising positions at HEB.

Additionally, Winn-Dixie promoted the following associates:

Matt Gutermuth, formerly VP of center store, is now group VP, non-perishables, and will have responsibility for the company’s center store, general merchandise, corporate brands and pricing functions.

Mary Kellmanson, formerly VP of marketing, has been promoted to group VP of marketing, in which role she will continue to lead all functions of the marketing department, including advertising, electronic marketing, neighborhood marketing and communications.

Frank Thurlow and Mike Krage, formerly directors of meat and seafood, and produce, respectively, have been appointed VPs, and Cindy Hanauer, formerly director of floral, has become senior director of floral.

Mould will report directly to Gutermuth, while Gutermuth, Kellmanson, Thurlow, Krage and Hanauer will continue to report directly to chief merchandising and marketing officer Dan Portnoy.

Portnoy noted that the reorganization of management positions “will enable us to remain focused and responsive to the needs of our customers in this challenging economy, while retaining our competitive advantage in the marketplace.”

Jacksonville, Fla.-based Winn-Dixie operates 515 grocery stores, including over 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi.