API Available for 3rd Party Developers

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Open Menu API Available for 3rd Party Developers

San Francisco-based online retailer developed an application provider interface (API) for third-party developers to create and enhance wine applications such as food pairing widgets or mobile information applications. The e-retailer selected 3scale to manage its API due to the flexibility of its solution.

"Our main focus is providing customers with a simple interface for finding and learning about wine," said Geoffrey Smalling, CTO of "By giving developers access to the largest, standardized wine database available, consumers will benefit by having even more ways to access information about and purchase wine across different devices and Web sites.”’s database includes detailed information on over 40,000 SKUs, including labels, wine maker notes, professional ratings, customer reviews, geographical information, and flavor profiles. In addition, the API will offer access to its “Wine Basics” content, covering all the major wine growing regions and grape varietals.

“Our data should prove to be extremely useful for creating wine and food pairing applications, wine tasting planners, personal cellar management and many other online and mobile wine applications,” relayed Smalling.

Free access to the API can be found at: