Whole Foods Unveils '365' Small-store Concept

AUSTIN, Texas — Whole Foods Market Inc. unveiled the name of its forthcoming value-focused small-store concept — 365 by Whole Foods Market — which is set to begin opening locations in 2016.

The Austin-based retailer has named Jeff Turnas, a 20-year company veteran, as president of the new format. Turnas was formerly president of Whole Foods' North Atlantic region, and most recently president of its U.K. region.

365 by Whole Foods Market aims to offer "convenience and everyday low prices on natural and organic products," the company said in a release.

“We are excited to introduce 365 by Whole Foods Market to bring healthy foods to even more communities with a fresh, quality-meets-value shopping experience that’s fun and convenient,” Turnas said. “A modern, streamlined design with innovative technology and a carefully curated product mix will offer an efficient and rewarding way to grocery shop.”