Whole Foods Opens Community-focused Store in Denver Area

AUSTIN, Texas -- Leading super-natural retailer Whole Foods Market here yesterday opened a new 55,000-square-foot unit in Belmar, Colo., which, in typical Whole Foods fashion, includes a focus on local and regional foods.

The Belmar unit is the company's fourth store in the Denver area, and its seventh in Colorado.

Among the features of the new store are: a 96-foot meat department, an in-house meat and seafood smoker, a sit-down seafood restaurant, an organic salad bar, and a bakery featuring freshly baked artisan breads. The store will also boast hand-stacked produce, fresh in-house sushi, an olive and antipasti bar, and handmade, natural doughnuts. Nonfood offerings include comprehensive selection of body care products and a full line of organic baby wear.

Whole Foods is highlighting many homegrown products in the store, thanks in part to its participation in the Colorado Proud program.

"Our local products vary from nut butters to goat yogurts," said Rocky Mountain grocery field associate Jerard Whitehead in a statement. "Buying locally not only gives the shoppers a chance for the freshest products possible, but it also provides tremendous support to the local farmers and ranchers. We are proud of our relationships with our regional manufacturers. We are working together as true partners."

Destine's Goat Yogurt, Evan's Salsa, Roberto's Salsa, Blue Moose Salsa, Boulder Hot Salsa, Nest Fresh Eggs, Clark's Honey, Nita Crisp Crackers, Sister Pantry Peanut Sauce/Cilantro Lime Sauce, Justin's Nut Butter, Fiona's Granola, and Little Kettle Popcorn are among the foods fresh from the farm that can be plucked from the shelves at the Whole Foods in Belmar.

The new Belmar store, along with all other Colorado Whole Foods Market stores, even runs on homegrown power: wind power from Renewable Choice Energy, a local Colorado-based company and a leading national provider of wind power.

Whole Foods celebrated the Belmar opening yesterday with a "bread breaking" event at 9:30 a.m., followed by its official opening at 10 a.m. Regular store hours will be 8 a.m. to 10 p.m.

Whole Foods operates more than 175 stores in the United States, Canada, and the United Kingdom.
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