Whole Foods Market Launches Inaugural Cherry Fest

Whole Foods Market today rolls out its first-ever Cherry Fest, a national celebration of the luscious summer fruit. The promotion will include friendly in-store competitions, sampling, a coast-to-coast sale, recipe tips, online contests and giveaways.

“There’s no better way to savor summer than with a bowl of fresh cherries, and you don’t have to visit the farm to find cherries at their best,” noted Karen Christensen, the grocer’s global produce coordinator. “At Whole Foods Market, we seek out the highest-quality, sweetest cherries, and we pride ourselves on offering some of the largest fruit on the market, which means you get more fruit and less stone in each individual cherry.”

Cherry Fest gets off to a tasty start with Whole Foods’ nationwide offer of fresh cherries at a special price of $1.99 per pound. The Austin, Texas-based company will continue to highlight the flavor, versatility and nutritional benefits of the fruit with interactive activities in stores and online throughout June and July.

Additionally, Whole Foods has teamed up with Intrepid Travel through July 14, to offer shoppers the chance to win a trip for two to the Pacific Northwest. The eight-day overland adventure begins on the beaches of Mendocino, Calif., heads north through Oregon’s Redwood National Park, around Mount St. Helens and to the top Mount Rainier, and ends in Seattle, with an optional trip to the major cherry-growing area of Wenatchee, Wash. Consumers can enter and get more details, as well as find their pick of cherry recipes, at wholefoods.com/cherryfest/.

Additionally, during June and July, the Whole Story blog at blog.wholefoodsmarket.com will feature videos and other information on cherry growers, varieties and nutritional information, along with the opportunity to win a crate of cherries.
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