Whole Foods Adds Milk to Organic Store Brand Line

AUSTIN, Texas - Natural and organic foods retailer Whole Foods Market yesterday launched 365 Organic Everyday Value organic milk in stores, available in whole, fat free, 1 percent, and 2 percent varieties.

The milk is produced and distributed regionally throughout the United States as close as possible to the markets in which it is sold, by a cooperative of organic farmers dedicated to pasture-based dairy production and to preserving and expanding family farming as a way of life and a viable system of production, said the chain.
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"We [formed a partnership] with the co-op to offer the highest quality organic milk at an outstanding value," said Perry Abbenante, national grocery coordinator.

Whole Foods said its 365 Organic Everyday Value private label line was created adhering to strict quality standards and are free of artificial preservatives, colors, flavors, sweeteners, and hydrogenated oils.

Whole Foods operates more than 180 stores in the United States, Canada, and the United Kingdom, and had 2005 sales of $4.7 billion.
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