What Types of Dairy Products are Consumers Choosing?

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What Types of Dairy Products are Consumers Choosing?
06/11/2018

Dairy can be either be a staple or a no-go food for consumers. But when Progressive Grocer’s sister company EIQ Research Solutions interviewed 500 consumers responsible for household grocery shopping, it found that 89 percent had made some sort of conventional dairy purchase in the past year, with more than one-third purchasing organic or plant-based alternatives.

Unsurprisingly, mature/silents were least likely to purchase organics and plant-based alternatives (only 15 percent and 14 percent, respectively), while Millennials were the most likely, at 50 percent, to purchase plant-based alternatives.

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Survey respondents sourced via ProdegeMR, reinventing the market research process by taking a respondent-first approach.

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