Well•Pict Bows Balanced BTS Campaign

With the back-to-school season looming, Well•Pict Berries and Lifetime Television’s “The Balancing Act” have reteamed to publicize the grower’s healthy and tasty products through the 2nd Annual The Balancing Act Back-to-School Sweepstakes, which offers over $3,000 in prizes, including a Strawberry Skinned 16 GB iPad with Wi-Fi! To take part in the sweepstakes, which runs through Sept. 17, consumers can log on to WellPict.com or www.facebook.com/WellPictBerries for the links to enter.

Additionally, he new ”Balancing Act” episode, slated to run Aug. 20 and Sept. 3, 7 to 8 a.m. ET/PT, was taped in July at BrandStar Entertainment Studios in Fort Lauderdale, Fla. The topic was the nutritional benefits of “superfood” berries, including how they provide the recommended daily allowance of vitamins A and C for kids), along with demonstrations of simple recipes for lunchboxes and afterschool snacks.

“Last February, Well•Pict partnered with Lifetime for a Valentine’s Day episode, and the e-mail response and feedback was so positive, we decided to do a follow-up for back-to-school to help parents across the country,” explained Dan Crowley, sales manager at Watsonville, Calif.-based Well•Pict. “With studies showing that our berries are overwhelmingly loved by kids, ‘The Balancing Act’’s audience and our mission to inform families of the healthy benefits of our proprietary berries was a natural fit. By getting the word out to parents on how simple it is to incorporate our naturally delicious berries into a child’s diet, we really feel we can help make it easier for parents to get their kids to eat healthier.”

For more information on the “Balancing Act” promotion, call Julie Lucido at (559) 322-0203.