Weis Rolls Out Second 90-Day Price Freeze Program of 2009

Beginning today, Weis Markets, Inc. is extending its 90-day price freeze on 3,000 of its staple items through July 15.

“At a time when unemployment continues to surge in many of our markets -- in some areas to as high as 10 percent -- our ‘Price Freeze’ program is designed to offer meaningful, long-term savings to our customers,” said David J. Hepfinger, Weis Markets’ president and CEO.

Hepfinger said the Sunbury, Pa.-based chain has also expanded its Price Freeze item count to 3,000 products, up 600 compared with its initial program. “We estimate our initial Price Freeze program helped our customers save approximately $5 million, and hope to save our customers even more in the coming months,” he added.

The current Price Freeze program, which includes private label and brand name products in center store, frozen, dairy, produce, meat, deli and bakery, is being promoted in Weis Markets' current print, television and radio ads. In stores, customers will see special Price Freeze shelf tags on participating items.

The 90-day window for 154-store chain’s first wave of price freezes ran from Jan. 2 through April 1.

Weis Markets operates supermarkets in Pennsylvania, Maryland, New Jersey, New York and West Virginia.
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