Wegmans Refreshes Super Kids Market
A newly renovated and expanded Wegmans Super Kids Market is set to reopen Saturday, June 29 at the National Museum of Play in the grocer’s hometown of Rochester, N.Y.
The exhibit’s updated brick store façade now sports the signature Wegmans clock tower and new second-story windows, while inside, updated graphics, lighting and new role-playing stations impart not only a fresh look and feel, but also more ways to encourage kids to eat healthy.
The all-new Market Café now offers prepared meals, a sushi bar and a coffee bar, just like the real thing. The Market Café adds about 400 square feet of exhibit space, enabling young visitors to pretend to pick up a pizza or $6 meal for dinner, or relax with a beverage at café tables. Children can also pretend to shop for organic and gluten-free products at the new Nature’s Marketplace.
Additionally, an expanded toddler area has been made into a miniature organic farm with a scarecrow, vegetable garden and pretend tractor. Kids can pick, count, sort and weigh vegetables as they learn how fruits and vegetables go from ground to market. They can also collect eggs from the chicken coop, scramble through a raised hoop house (used for growing vegetables and extending the growing season), and relax under the apple tree.
Young shoppers can still traverse the aisles with mini shopping carts; work at deli, meat, seafood and bakery departments; prepare brick-oven pizzas; and scan bar-coded products at working checkouts, as well as producing their own commercials and cooking shows at the WKID station.
“It’s so important to help our children understand where food comes from and how to eat healthy,” said Nicole Wegman, Wegmans Food Markets SVP of Perishable Merchandising.
With support from Wegmans, the original Super Kids Market opened at the National Museum of Play in 1997. Since that time, the exhibit has grown from 2,200 square feet to 3,000 square feet and to six working checkout registers, from the original three.
Family-owned Wegmans operates 81 stores in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts.