Wegmans Gauges Shopper Opinions on Sausage

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Wegmans Gauges Shopper Opinions on Sausage

03/21/2008
To decide what kind of fresh and fully cooked sausage products it should carry, Rochester, N.Y.-based Wegmans Food Markets yesterday sent out an Opinion Panel survey to subscribers to its e-newsletter.

Questions included how often the products were purchased, and where; what participants' views on "healthy" sausage products were, and whether participants bought items with flavorings or added foods such as sun-dried tomatoes.

As a thank-you to survey takers, Wegmans said it would randomly draw three names from the list of participants at the completion of the survey period, and give out three Wegmans $100 gift cards.