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Webcast: From Educating Shoppers to Avoiding Recalls - Why Retailer-Supplier Collaboration for Private Label Matters

Sponsored by Trace One, hosted by Store Brands

Today’s savvy shoppers make informed choices: they expect quality, choice and value, but also want to know more about what they eat. As retailers launch new private label products to keep customers loyal, they must collaborate with manufacturers and suppliers to better inform their shoppers, prepare for new regulations and avoid costly recalls and withdrawals due to contamination or allergens. In response, leading retailers are working to achieve complete visibility throughout the supply chain. 

Join our webinar and learn how:
•    Shoppers' choices are increasingly influenced by information about products, both positive and negative
•    Coming regulations will impose new responsibilities on retailers and private label manufacturers
•    T.Transparency from Trace One can increase visibility into your complex supply chain network, ensuring compliance and helping to protect your brand
•    T.Transparency is deployed in the cloud and can be implemented quickly and complement your existing PLM solution

Watch the free webcast replay on demand


Mark Martini, VP, North America Customer Development, Trace One 

Mark has over 23+ years of successful sales and sales management experience providing technology solutions to Retail and CPG companies that focus on enabling collaboration. As Trace One’s VP for North America, Mark is responsible for leading all sales and customer development efforts for North America. His previous work includes leveraging customer confidence, shopper insights, price/promotion optimization and go-to-market strategies to help manufacturers and retailers improve collaboration and profitability. 

Prior to Trace One, Mark was former principal for Analytic Solution Sales for Symphony IRI Group, where he provided enterprise software solutions via SaaS model. Mark has also had previous roles at DemandTec, MEI, Catalina Marketing, and Bristol-Myers Squibb. Mark holds a Bachelor of Science in Accounting and Concentration in Finance from Rutgers University and also completed an executive MBA program at Rutgers. 


Randy Hofbauer, Managing Editor, Store Brands 

A journalist for nearly a decade, Randy has spent six years of his career covering the store brands industry. Hofbauer has authored many features on various topics critical to retail executives who make store brand-related decisions. He also has interviewed executives at a number of leading U.S. and Canadian retailers across various channels — including 7-Eleven, Dollar General, Sobeys, Ahold USA, The Fresh Market and more — about their own-brand programs. 

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