WEBCAST: 79th Annual Report of the Grocery Industry
As any good merchant knows, there’s no better way to find out what’s on their customers’ minds than to ask them.
For the 79th year in row, Progressive Grocer is doing just that with its Annual Report of the Grocery Industry, which gauges the mood and sentiment of the nation’s retail food climate courtesy of the direct input of the executives leading the charge.
This year, PG editors will present their findings at a free one-hour webcast on Wednesday, April 25, at 2 p.m. EST. Sponsored by PepsiCo, the webcast will include a question-and-answer session. Online registration is now open.
As one of the most insightful, informative and reliable barometers of industry intelligence for supermarket executives, PG’s annual benchmarking research study measures the most significant mutations occurring across the retail food landscape, as relayed to us by supermarket headquarters executives and senior managers at retail food chains, independents and wholesalers from around the country who were polled in early 2012.
During this interactive webcast, PG’s seasoned editorial team will share the spotlight and alternately take a closer look at a number of the most compelling findings of the 79th Annual Report of the Grocery Industry, which will help attendees:
• Gain a better understanding of leading supermarket shopper trends, top strategic initiatives and most compelling merchandising options retailers are utilizing to connect with customers.
• Find out what marketing strategies are best impacting top supermarket growth categories and in-store experiences.
• Learn how the growing popularity of social media is helping grocery retailers advance consumer outreach, marketing and advertising platforms.
• Discover top operational trends that are guiding retailers’ brand-building activities, consumer engagement strategies and capital investments.