Waste Not

Not only is Green Bay Converting, Inc.’s Ever-Green® a soft, absorbent two-ply bathroom tissue made from 100 percent recycled fiber, but the item also comes in a 100 percent recyclable carton and is shipped in an eco-friendly way. “That combination is something not found in any other bathroom tissue product,” asserted Lee Luft, VP of sales and operations for the Green Bay, Wis.-based company. A totally unique feature of the carton is an area that can be used to collect the tissue cores when consumers are done with the rolls. When all the rolls are used, the entire carton, including the cores, can then be recycled. As for shipping, the packaging is so sturdy that it doesn’t require any additional transportation materials, so it can be shipped on a flat that’s also 100 percent recyclable. A carton of 12 rolls of bathroom tissue retails for a suggested $5.99 to $6.99. To learn more, visit www.gbconvert.com.