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Walmart Exclusively Launches Wines Ahead of Holidays

Affordable adult beverages include champagne and semi-sweet, semi-sparkling wines
Zach Russell
Walmart Adds Exclusive Wines Ahead of Holidays
Walmart's Lionne Royale offers same premium, high-quality taste as champagnes normally sold for double the price.

Walmart is launching three new wines ahead of the holiday season. The new items are exclusively launching at the retailer, and continue Walmart’s holiday push, which includes exclusive gingerbread house kits and expanded delivery options

“Nothing completes our festive holiday celebrations more than sharing a glass of wine with friends and family, but finding the perfect bottle can be a hassle,” said the company. “Thankfully, Walmart is THE destination for all your adult beverage needs. With alcohol pickup available at over 3,000 stores and alcohol delivery in nearly 1,500, getting what you need for your holiday party has never been easier.”

The new wines include the following.

  • Lionne Royale Champagne (SRP $34.98*): Lionne Royale offers the same premium, high-quality taste as champagnes normally sold at $60. 
  • Astra Bella (SRP $8.98/$10.98*): This new collection is geared toward fans of semi-sweet, fruity, semi-sparkling wines: 
    • Astra Bella Rosso: As Walmart describes, an intense red color, blackberry, blueberry and raspberry are all apparent in this wine’s mouth-filling taste.
    • Astra Bella Black: Full bodied, silky and smooth in texture, this wine balances flavors of strawberry, blackberry, blueberry and raspberry.

Bentonville, Ark.-based Walmart operates approximately 10,500 stores under 48 banners in 24 countries, and e-commerce websites, employing 2.2 million-plus associates worldwide. Walmart U.S. is No. 1 on The PG 100, Progressive Grocer’s 2021 list of the top food and consumables retailers in North America, while Walmart-owned Sam’s Club ranks No. 9 on the list.

*Note: final pricing may vary state to state 

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