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Wal-Mart Plans Programs for Black History Month

BENTONVILLE, Ark. -- Wal-Mart Stores, Inc. yesterday shared its plans to celebrate Black History Month 2008 this February. The retailer will highlight the historical and contemporary contributions of African-Americans, and will also feature an advertising series -- including print, radio, and television advertisements -- encouraging African-Americans to live history today.

To celebrate Black History Month, Wal-Mart will host several in-store activities:

-- Each week throughout the month, stores across the country will feature demonstrations to highlight health and wellness and books, music, food, beauty, and skin care products that serve the needs and preferences of African-American customers.

-- To encourage customers to learn more about African-American history, GEEBEE's Black Heritage Series games and puzzles will be available for purchase in more than 600 Wal-Mart stores. Beginning Feb. 4, GEEBEE's Black Heritage Trivia Game will also be available for purchase on

-- Wal-Mart is supporting the theatrical release of "The Great Debaters" by promoting its movie trailer among shoppers in stores nationwide on Wal-Mart's in-store TV network.

-- Complimentary inspirational materials, including the eighth annual publication of Wal-Mart's "Profiles in Pride" booklet, will be available to customers in select stores throughout the month and online at

Wal-Mart also said the Wal-Mart Foundation has donated $250,000 to the Museum of African-American History, New England's largest museum dedicated to preserving, conserving, and interpreting the contributions of 19th century African-Americans. The company's grant will assist in the restoration and reopening of the museum's African Meeting House, a national historic landmark in Boston and the oldest existing black church built by free African-Americans in the United States.
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