Wal-Mart Launches Loss Prevention Educational Outreach Campaign

BENTONVILLE, Ark. -- Wal-Mart Stores, Inc. has launched a new educational program geared to teach young people about the consequences of shoplifting.

Citing recent statistics that find more than half of adult shoplifters started as juveniles, the world's largest retailer says it created its "LP Youth Outreach Program" to help dissuade young people from shoplifting.

"As we strive to be a responsible retailer, we feel compelled to educate children about shoplifting. With the outreach program, we hope that prevention begins with education," said J. P. Suarez, s.v.p. of loss prevention, noting that Wal-Mart, "wants children to understand that shoplifting has potential consequences that can last a lifetime."

LP Youth Outreach Program partners local law enforcement with a member of Wal-Mart’s Loss Prevention team to inform children about shoplifting. Age-appropriate presentations have been developed for elementary, middle school and high school children. The presentations examine the reasons why people shoplift, the procedures in place to protect property and the cost of shoplifting not only to the shoplifter, but the entire community.

More information on the LP Youth Outreach Program is located on Wal-Mart's website at www.walmartfoundation.org, under the education section.
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