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Wal-Mart to Install Coinstar's '4th Wall' Program

BENTONVILLE, Ark. -- Wal-Mart plans to reset and optimize its offerings at the front of its stores with the products and services included in Bellevue, Wash.-based Coinstar's 4th Wall program, including the installation of more than 3,000 DVD rental kiosks.

The retailer will install Coinstar Centers, including the vendor's Redbox DVD rental kiosks, chain-wide over the next 12 to 18 months.In addition, as part of its 4 th Wall optimization plan, Coinstar will be removing or relocating certain entertainment products in Wal-Mart stores.

Redbox is currently installed in over 800 Wal-Mart stores, and Coinstar Centers (the vendor's coin-counting machines) are installed in over 400 Wal-Mart stores in the United States.

Coinstar's 4th Wall solutions include self-service coin counting, electronic payment solutions, entertainment services, money transfer, and self-service DVD rental, in addition to 4th Wall optimization consulting.

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