Wal-Mart Aims to Jump-start Holiday Sales with Toy Price Cuts

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Wal-Mart Aims to Jump-start Holiday Sales with Toy Price Cuts

BENTONVILLE, Ark. -- Wasting no time in preparing for a lucrative 2007 holiday season, Wal-Mart Stores, Inc. said yesterday it's introducing "numerous, deep rollbacks" on popular toy items each week, beginning this week.

The retailer announced the new price cuts as it released its annual list of the "Top 12 Toys of Christmas."

This week, customers will begin to see price reductions from 10 percent to 50 percent on select toys, Wal-Mart said. The first items to be featured in the promotion include the following:

-- Tonka Trucks (choice in assortment): was $27.44, now $19.76

-- Kid Tough Digital Camera (Fisher-Price): was $64.88, now $54.88

-- Spider-Man Ride-on: was $64.64, now $59.64

-- Barbie Island Princess Styling Head: was $39.83, now $36.94

-- Littlest Pet Shop Digital Pets: was $12.84, now $9.97

-- Razor Ripstik: was $93.93, now $77.77

-- "Are You Smarter Than a 5th Grader" game: was $18.96, now $12.88

-- Fur Real Squawkers Parrot: was $69.96, now $54.88

-- NASCAR Ride-on: was $199.97, now $177.72

Here's the complete list of Wal-Mart's "Top 12 Toys of Christmas":

-- Kid Tough Digital Camera from Fisher Price (Ages 3 and up)

-- Smart Cycle from Fisher Price (Ages 3-6)

-- Air Hogs Havoc Heli by Spinmaster (Ages 8 and up)

-- "Spider-Man 3" Movie Action Figure from Hasbro (Ages 3-7)

-- Little Mommy Real Loving Baby Doll from Mattel (Ages 18 months and up)

-- New Elmo from Fisher-Price (Ages 18 months and up)

-- Littlest Pet Shop Paws Off Electronic Diary from Hasbro (Ages 6 and up)

-- Razor Ripstik Caster Board (Ages 6 and up)

-- "Are You Smarter than a 5th Grader" game from Hasbro (Ages 8 and up)

-- Aqua Dots Super Studio from Spin Master (Ages 6 and up)

-- Power Tour Electric Guitar by Hasbro (Ages 10 and up)

-- FurReal Squawkers Parrot from Hasbro (Ages 5-7)