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VNU Launches Branded Entertainment Web Destination

NEW YORK -- VNU Business Media, one of the world's leading media and information companies, has launched Inside Branded Entertainment, (, a new Web site for marketers, advertisers, and brand stewards that focuses on the growing branded entertainment sector.

This new business-to-business Web site will leverage the expertise of leading VNU brands, including Progressive Grocer and other retail information sources; marketing and entertainment titles Adweek, Brandweek, Mediaweek, Billboard, and The Hollywood Reporter; and VNU eMedia's technology capabilities, to deliver must-have news, data, and information about marketing and branding opportunities across entertainment and media industries.

Business professionals who visit the site will be informed of industry news, hot industry topics, winning campaigns, top strategic alliances, company data, contacts, jobs, conferences, and news from around the Web. The site also features the latest research reports and market intelligence from top VNU research brands.

"Sixty-three percent of Association of National Advertisers members are presently pursuing branded entertainment deals," said John Lerner, v.p./g.m. of VNU eMedia, commenting on the new Web site's relevance to the market. "VNU's brands and expertise in the core industries surrounding branded entertainment allow us to deliver compelling information and tools to these professionals, in order for them to succeed in their day-to-day activities."

The site will launch with free access to all visitors. Along with breaking news and insights, the site will also offer a free weekly summary newsletter to keep industry executives informed of the previous week's news in branded entertainment.

VNU Business Media, the parent company of Progressive Grocer, maintains a leading position in the business-to-business arena by providing clients with innovative and actionable business intelligence, products, and tools, via a wide range of delivery channels and methodologies, including business-to-business publications, trade shows, electronic applications, database marketing tools, and media intelligence.
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