Vallarta Supermarkets Enhances Back-Office Systems to Grow With the Chain

Vallarta Supermarkets is expanding the features and capabilities of its back-office software applications to accommodate its growing business.

The Sylmar, Calif.-based regional independent is using the Retail BOSS suite of back-office software applications from Melville, N.Y.-based BRdata, a vendor it has worked with for six years. During that time, the grocer’s business has grown from 16 grocery stores in the Los Angeles area to 29 stores, with four more stores scheduled to open.

Because of this growth, Vallarta’s original warehouse proved too small to maintain the availability of product that the organization wished to offer. “Our old warehouse had a very limited SKU count,” recalls Raymond Jones, VP of procurement and marketing at Vallarta. “BRdata knew we were moving to a much larger facility and would need a more robust back-end solution with full warehouse functionality, so prior to our move to our new facility, we began collaborating with BRdata on the warehouse management system.”

Vallarta uses several of BRdata’s enterprise applications, including thin-client DSD, Ad Planner and Price Generation modules, fresh item management, and Item Movement Reporting. To accommodate the growing chain, Vallarta and BRdata developed additional customized functionality to meet the retailer’s more demanding requirements.

“BRdata allowed us to push their technology,” said Jones. “The fact that they’ll customize what we need has been extremely helpful. Together, we’ve created a program at Vallarta that’s highly efficient.”

Vallarta offers its customers a variety of food and merchandise, as well as unique offerings designed to serve the Hispanic community, such as Carnicerías (full service meat departments), Tortillerías (in-store fresh tortilla production), Panadería/Pastelería (in-store bakery), and Taquerías (authentic Mexican hot foods).
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