United Supermarkets Launches West Texas Mobile App

United Supermarkets, LLC has launched its West Texas iPhone application (app), which was developed to give United Supermarkets, Market Street and Amigos shoppers throughout West Texas a more rewarding shopping experience with on-the-go access to weekly ads, product specials, recipes and customizable shopping lists that can be shared via email.

“Our passion is to deliver ultimate service to our guests,” said Monica Schierbaum, director of marketing for United. “We are launching our iPhone app as a new way we can deliver ultimate service – now in a digital environment. Our new app gives all of our guests convenient tools for a personalized shopping experience, like allowing you to place items from our weekly ad or recipes directly on your shopping list, which can then be shared with friends and family members.”

Additionally, the mobile app will provide guests with convenient access to United Supermarkets’ 2012 Red Hot Summer Game, in which more than $4 million in prizes – including a guaranteed $250,000 grand prize winner – are up for grabs through Aug. 28.

The mobile app links to the enhanced online component of the contest, where guests can win more than $700,000 in prizes including cars, cash, electronics, free groceries and Redbox DVD rentals. Inside most game tickets is a special game marker with a unique nine-digit alphanumeric code. Users can access the Red Hot Summer Game icon via the mobile app and type in their nine-digit code to see if they are a potential winner.

To serve its North Texas guests, United Supermarkets recently launched a DFW Market Street app as well.

Lubbock, Texas-based United Supermarkets operates 51 stores under four distinct formats: United Supermarkets, Market Street, Amigos and United Express. The company’s 52nd store – a fourth-generation Market Street location – is currently under construction in Lubbock.