United Fresh Continues Show Partnership with FMI

WASHINGTON, D.C. - The United Fresh Produce Association said it will continue its partnership with the FMI Show, by co-locating its produce industry trade show with the grocery show in this year and in 2008, and participating in an educational event in 2009.

"The partnership between our associations, serving our members in both the produce and retail industries, has created a unique strategic opportunity for building business alliances across the total produce supply chain," said United Fresh co-chairman Maureen Marshall, Torrey Farms, Elba, NY. "We're pleased that this partnership will continue on with our joint trade shows in Las Vegas in May 2008, and strong cooperative efforts in educational programs in 2009."

"Chicago has been a wonderful city for the produce industry, and we're looking forward to another great trip to the windy city this coming May," said United Fresh president Tom Stenzel. "But, produce people seem to enjoy different venues and there's no greater convention city today than Las Vegas," he said. United Fresh Fruit & Vegetable Association's last convention in Las Vegas was held in 1985.

"Whether it's the recent food safety challenges we're confronting together, or the need to better anticipate consumer needs and opportunities, the strategic partnerships that we build between produce suppliers and retail customers are critical to driving win-win solutions for our member companies," Stenzel added.

United Fresh Marketplace 2007 will be held together with FMI, the Midwest Fancy Foods Show, All Things Organic, and the U.S. Foods Export Showcase in Chicago, May 5-8.

New this year are three produce short courses before the official show opening, including sessions on retail marketing, foodservice marketing; and Food Safety 101, a hands-on training session for non-technical professionals throughout the supply chain.

United FreshTech 2007, meanwhile. will be held in Palm Springs, Calif., April 25-28. FreshTech builds is the successor to the former International Fresh-cut Produce Association's Fresh-Cut Expo, and features the industry's only concentrated venue where management personnel and other decision makers can spend undivided attention on the tools, technology, equipment, goods and services to improve the efficiency and profitability of their operations.
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