United Fresh Adds International Advisory Council

WASHINGTON -- The United Fresh Produce Association here is forming an international advisory council to assist in understanding member needs, identifying challenges and opportunities for members in the international arena, and delivering enhanced value to members in the global produce community.

The new council will hold its first meeting concurrent with the Fruit Logistica and FreshConex trade show and Congress in Berlin, Germany, to be held Feb. 6 to Feb. 9. Invitations to participate in the council have been extended to United Fresh members around the globe, and a final roster of participants will be announced at the meeting in Berlin.

David Barney, business development manager for the U.K.-based Bakkavor, will chair the committee, which was facilitated last year following the merger of the International Fresh-cut Produce Association and the United Fresh Fruit & Vegetable Association. The merger brought together members from 27 countries.

In addition to European outreach activities, United Fresh is gearing up for its next board meeting later this month (Jan. 24 to Jan. 26) in San Jose, Costa Rica, which marks the first time the board has met in a major production region.

"The production of bananas and other tropical fruits has been at the forefront of many food safety, environmental, labor, and social issues that are now permeating all aspects of our industry, with significantly increased attention in the domestic U.S. market," said Tom Stenzel, United Fresh president.
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