United Family Re-ups Naming Rights for Texas Tech Arena

The United Family has renewed its naming rights for Texas Tech University's United Spirit Arena, through a pledge of $9.45 million.

As part of the agreement, which retains the grocer's naming rights through March 31, 2027, the arena will now be known as United Supermarkets Arena, subject to approval by the university's System Board of Regents.

Funds from the extension will support renovations on facilities for Texas Tech volleyball and men’s and women’s basketball teams, as well as improvements to locker rooms, film rooms and training facilities. The pledge will also benefit "The Campaign for Fearless Champions," Texas Tech's athletic department's fundraising effort.

 “We believe this facility is among the finest venues in the country and enhances not only the student experience at Texas Tech, but the quality of life for West Texans as well," said Robert Taylor, United Family president. "We’re grateful for our long partnership with Texas Tech and look forward to more new and exciting things in the years to come. We are especially thankful for the incredible support of our guests, who make moments like this possible.”

United secured the original naming rights on the facility in 1996 with a $10 million, 20-year agreement supporting the construction of the arena.

A wholly owned subsidiary of Albertson's LLC, The United Family, based in Lubbock, Texas, operates 60 stores under the United Supermarkets, Market Street, Amigos and United Express banners, along with ancillary operations R.C. Taylor Distributing, Praters and Llano Logistics.