Tyson to Roll out Holiday Savings

Tyson Foods Inc. will roll its “Arthur Christmas” promotion this holiday season, offering savings on Wunderbar Bologna, Tyson Chicken Tenders and the “Arthur Christmas” on Blu-ray Combo Pack, available from Nov. 5 through Dec. 31.

The holidays are a busy time for families, and the “Arthur Christmas” promotion offers consumers a simple solution for snacks and meals with savings of $1 when they purchase 1 pound or more of kid classics Wunderbar Bologna and Tyson Chicken Tenders from their grocer's deli. In addition, consumers can also save $3 on the purchase of “Arthur Christmas” on Blu-ray Combo Pack, Blu-ray 3D or DVD. Point of sale material for the deli promotion features characters from the animated family comedy.

"Wunderbar Bologna and Tyson Chicken Tenders are products that parents trust and turn to when they seek an easy, tasty solution their kids will love," said Sally Ashcraft, brand manager for the Springdale, Ark.-based Tyson Deli Division. "The additional savings offered for the 'Arthur Christmas' DVD adds to the appeal for kids and parents alike."

The “Arthur Christmas” promotion will be featured on DeliAnytime.com, where consumers can find easy recipes and party planning tips designed around deli solutions.