Tyson Foods and Buffalo Games Gear Up for Fun Campaign
Buffalo Games, a manufacturer and marketer of party games and jigsaw puzzles, is joining forces with Tyson Foods to implement a six-month national campaign. The Buffalo, N.Y.-based manufacturer will offer $2 off any of its three award-winning party games included in the promotion: Last Word, Likewise, and/or Truth Be Told, via a mail-in rebate program.
As part of the promotion scheduled for May 28 – Nov. 30, the three games will be featured on stickers on packages and in-store point-of-sale displays and coupons, as well as counter cards and window clings in more than 3,000 retail outlets and supermarket delis where Tyson Chicken Tenders are sold.
In exchange, Buffalo Games will offer $2 off any of the three party games via a mail-in rebate program through http://www.delianytime.com. Both Buffalo Games and Tyson Foods will promote the program through their online and social media channels.
Promotional marketing agency Envision Promotions, based in Dublin, Ohio, developed and brokered the partnership.