Tyson 'Digs Deep' with Deli Promo

Tyson Foods Inc. has launched its “Dig Deep” deli promotion, available online Jan. 2 – Feb. 4, 2013, in celebration of this year’s football season.

The promotion offers savings on game-day party favorites, featuring a coupon for $2.50 off the purchase of 2 pounds or more of Tyson Boneless Wings from the grocer’s deli and one Pepsi 8-pack of 12-ounce plastic bottles or an 8-pack of 7.5-ounce mini cans.

"We know that football and wings go hand in hand," said Sally Ashcraft, brand manager for Springdale, Ark.-based Tyson Deli Division. "We're very excited to partner with a great brand like Pepsi to offer consumers savings on their party favorites. Plus we love being able to offer deli consumers the chance to enter to win such fantastic prizes during football season."

During the promotional period, consumers who purchase Tyson Boneless Wings from the deli can also receive a free 32-ounce collectible cup. The cups come with a peel-off sticker featuring a code they can enter online for a chance to win a $25 gift card, a Samsung 55-inch Smart 3D HDTV, or a trip for four to the 2014 Big Game.

The “Dig Deep” promotion will be featured online at www.TysonDigDeep.com and DeliAnytime.com where consumers can also find easy recipes and deli solutions.