For Tropicana, Loyalty’s Reward Is Entertainment

The juice behind Tropicana’s recently rolled out “Tropicana Juicy Rewards” loyalty program comes from Entertainment Publications, LLC, a Troy, Mich.-based company that provides geographically targeted, best-in-class discount coupons in cities and towns across the United States.

Consumers who buy Tropicana Pure Premium or Trop50 can enter codes online at tropicana.com to start saving right away. A single carton of orange juice is worth up to $15 in savings, while a carton of Trop50 is worth up to $30 in savings. Through Juicy Rewards, consumers can accumulate points that are redeemable for discounts on dining, health, sports, outdoor, travel, home services and other categories.

Entertainment Publications, known for its Entertainment Book and online coupon savings site entertainment.com, has a proprietary database of discount offers from over 60,000 retail, dining, travel and activities providers in 175,000 locations across more than 160 North American markets. For 20 years, Corporate Marketing Solutions (CMS), a division of Entertainment Publications, has created customized loyalty discount and promotion programs like Juicy Rewards.

“We continue to meet the goals of our corporate customers with our combination of customizable database segmentation and best-in-class merchant discounts,” said Entertainment Publications VP of corporate marketing solutions Ted Speers. “We’ve been told it sets us apart.”

“With Tropicana Juicy Rewards, the best juice got better,” said Andrew Hartshorn, director of marketing for Chicago-based Tropicana, a division of PepsiCo. “This is a first-of-its-kind program that really lets our consumers realize great savings. With Entertainment as a partner, we are able to deliver breadth of offerings at a local level.”