Trader Joe's Revamps E-mail Marketing Campaign

MONROVIA, Calif. -- Trader Joe's yesterday launched its redesigned e-newsletter, created by an e-mail marketing firm it hired to enhance its online messaging and drive in-store traffic.

The retailer last week signed an agreement with 500lb. Marketing Solutions, an e-mail marketing firm based in Portland, Ore., for the redesign. The firm will also manage the retailer's e-mail campaigns.

Trader Joe's Web site currently says that its e-newsletter are delivered "every once in a while." This will likely change; 500lb. Marketing said it would send out the e-newsletters more frequently than in the past.
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