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Trade Orgs Collaborate on C-store Confectionery Sales Study

Three national trade associations representing convenience retailers, their distributors, and the manufacturers of candy and gum have joined forces to back an in-depth study to help increase sales and profits of confections in U.S. convenience stores.

The National Confectioners Association (NCA), the American Wholesale Marketers Association (AWMA), and the National Association of Convenience Stores (NACS) will serve as the study's sponsors.

Huron, Ohio-based Dietz Consulting, LLC, led by Kit Dietz, a onetime c-store distributor, will complete the study in time for its results to be presented at the NACS Show at McCormick Place in Chicago this October.

"A study of this magnitude...has the ultimate objective of helping to increase candy and gum sales in the convenience store channel," said AWMA president and c.e.o. Scott Ramminger.

"We feel this study will help to identify additional costs within the distribution system and assist in determining what the best practices really are to reduce those costs," noted John Scardina, v.p., merchandising at Eby-Brown Co., LLC, a regional convenience store distributor in Naperville, Ill. "Our desire is that this study will create recommendations that will help to reduce costs, increase efficiencies, and improve profitability throughout the distribution network for us and our retail partners."

The study will also identify ways to boost confection sales within the c-store channel. According to Dietz, the research will encompass operational efficiencies, marketing opportunities, consumer trends, and manufacturer responses.
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