Trade Dimensions Releases 2007 Marketing Guidebook

WILTON, Conn. -- Trade Dimensions International, Inc. here, publisher of a wide range of retailer information products and a sister publication of Progressive Grocer, has issued its 2007 Marketing Guidebook, which contains detailed profiles for more than 1,000 distribution centers, among them chains and wholesalers; over 450 nonfood specialty wholesalers, including candy/tobacco distributors and news media distributors; and information on how to contact almost 17,000 executives and buyers in the supermarket industry.

In order to be eligible for inclusion in the Marketing Guidebook, companies must meet at least one of the following criteria:

-- Supermarket chains in the United States must generate $20 million or more in annual retail sales or have more than 1 percent market share within any Marketing Guidebook market;

-- Wholesalers must supply to supermarkets collectively generating at least $20 million in annual retail sales.

Trade Dimensions said new features of the 2007 edition include: expanded merchandise lines -- 55 in total - such as children's wear, automotive items, pet foods, and OTC drugs; expanded store programs and services, among them 24-hour operations and car wash; updated financial figures such as exclusive sales estimates for every chain and large wholesaler in the United States; and updated store counts, including historical counts.

As a way to keep up the changes that occur throughout the year, Marketing Guidebook Monthly Email Updates (an add-on to the Marketing Guidebook), provide critical information on the latest executive changes, store openings and closings, bankruptcies, sales, mergers and acquisitions, future plans, and other important information.

Trade Dimensions is owned by ACNielsen Homescan & Spectra, and is a VNU business. VNU also owns Progressive Grocer.

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