Totally Tubular

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Totally Tubular

05/11/2009

As summer approaches, frozen goodies beckon. Del Monte Foods has a new product called Fruit Chillers Freeze & Eat Tubes that offers a fun, cold treat for kids and adults. The product consists of sorbet packaged in a thin tube that contains no artificial flavors or corn syrup. Flavors include Strawberry Snow Storm and Grape Berry Blizzard. Like the original, shelf-stable Fruit Chillers sorbet snacks introduced by San Francisco-based Del Monte Foods in 2007, Fruit Chillers Freeze & Eat Tubes will be stocked in the canned fruit aisle of grocery stores, instead of the frozen food section, and consumers place the product in the freezer when they get home. A 16-ounce box of eight 2-ounce tubes retails for a suggested $2.89. For more information, visit www.delmontefruitchillers.com.