Tornados Revs Up 'Ticket to Ride II' Promo
Tornados’ new national on-pack consumer racing promotion stars NASCAR Sprint Cup Series No. 39 Chevrolet driver Ryan Newman, who is sponsored by the Ruiz Foods brand.
Through the end of September 2011, consumers can enter the code printed on the inside of limited-edition specially marked boxes of Tornados for the opportunity to win one of hundreds of prizes. Each limited-edition box sports the colorful Tornados Sprint Cup Series No. 39 Chevrolet and a photograph of Newman. Registration is completed on mytornados.com. Besides the website, the promotion will be supported by a nationally distributed FSI and Facebook.
The grand prize will include a VIP trip for two to Charlotte, N.C., with accommodations for three days and two nights; the chance to perform hot laps with Newman; Richard Petty Rookie School driving lessons; a tour of the NASCAR Hall of Fame; and $500 in spending money, to name just a few goodies.
“The response to Tornados by the retail consumer has been excellent,” noted Bryce Ruiz, president and CEO of Dinuba, Calif.-based Ruiz Foods. “And our Tornados sponsorship of NASCAR Sprint Cup Series No. 39 driver, Ryan Newman, has proven to be right on target. Both NASCAR fans and our Tornados consumers have voiced their excitement … and support. Our Tornados consumer loves convenience, convenience and more convenience. They also want bold, new and exciting flavors that challenge their tastebuds -- offering excitement and variety to what was becoming a ho-hum category. This same desire for boldness and excitement holds true for NASCAR Ryan Newman fans.”
Among the additional prizes are Tornados No. 39 remote-controlled race car models, Tornados custom skateboards and Tornados custom cruiser bicycles.
“Tornados is an ideal partner for us because a lot of times we have to eat quick, especially at the track,” said Newman. “With Tornados, we don’t have to sacrifice taste for speed.”
Tornados flavors included in the promotion are Ranchero Beef & Cheese Tornados, Grilled Chicken & Cheese Tornados, Chicken Club Tornados, Southwest Chicken Tornados, Cheesy Pepper Jack Tornados, and Cheesy Pepperoni Tornados.