Tops Markets, Buffalo Bills Unite to Root for the Team

WILLIAMSVILLE, N.Y. -- Tops Markets here ha joined forces with the Buffalo Bills football team to offer fans a range of corporate-brand products sporting the images both current and former Bills players.

"Football fever takes over Western New York every fall, and this year we're excited to join in the frenzy by partnering with our hometown team, the Buffalo Bills," said Tops e.v.p. and general manager Max Henderson Jr. "Tops is a stop for many Bills fans on their way to the stadium or stocking up to enjoy the big game in the comfort of their own homes. We hope our customers will take advantage of our exclusive line of fun products to meet their tailgating and collectible needs throughout the season."
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Four Bills players, Steve Tasker, Terrence McGee, Andre Reed, and Lee Evans, will appear on an assortment of Bills corporate-brand products, available only at Tops stores. Among the items are frosted flakes, corn flakes, frosted shredded wheat, and shredded wheat cereals; dry roasted peanuts; pretzel barrels; and chicken noodle, sirloin beef, and New England clam chowder chunky soups.

Additionally, various perishable party foods, including veggie trays, three-foot subs, rotisserie chicken, desserts, and shrimp platters will be offered throughout Bills season for fans to pick up before games. Posters of historical Bills moments and past and current players will also be sold at Tops stores.

"Tops Markets is one of the most recognized brands in western New York, and the Bills feel this partnership will provide great exposure for both parties," said Pete Guelli, v.p. of business development for the Buffalo Bills. "We've had a lot of success working with Tops in the past and look forward to participating in this partnership."

To further excite fans, Bills players are making appearances at select Tops Markets throughout the season.

The retailer is additionally providing food safety tips to keep tailgaters from contracting food-borne illnesses.

TOPS Markets, LLC, one of four retail-operating companies under Ahold USA and is a division of Carlisle, Pa.-based Giant Food Stores, LLC.
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