Tie One On

Budweiser is rolling out a fresh design for its can and secondary packaging. The 12th can design since St. Louis-based Anheuser-Busch (A-B) began offering its flagship brand in cans in 1936, the new look centers on Budweiser’s iconic bowtie, complemented by its time-honored creed and the A-B medallion. “Budweiser’s success is rooted in aspects of the beer that will never change -- a crisp, refreshing taste, an unwavering commitment to quality and the enormous pride we take in each batch,” said Rob McCarthy, the brand’s VP. “Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate.” For more information, visit www.anheuser-busch.com.